To cut a very long story short, iPhoto ‘08 now has a simple keyword/tagging mechanism that appears to not completely suck, and will insert titles and keywords as EXIF metadata when you export files:...
iPhoto has always been somewhat of a bad joke where it concerns color tuning – although its “enhance” button makes some reasonable guesses as to what a photo should look like, the results are generally amateurish and over-saturatedTo paraphrase the recent Hyundai commercials.
DUH!
If you want to compare "apples with apples" compare Lightroom to say, oh, Aperture where things like EXIF data?
Aperture lets you view, extract, and add metadata with unprecedented ease. On import, it automatically extracts all industry-standard EXIF and IPTC metadata. What’s more, it lets you comprehensively add important metadata — copyright, captions, keywords — at the point of import. That’s a real time saver.And photo "enhancement":
http://www.apple.com/aperture/process/index.html
Lots of editing options there.
Look. I use iPhoto when I don't need a lot of control. When I need to do manipulation I'm off to photoshop. But the whole comparing Lightroom to iPhoto for anything other than to show what a step up it is, rather than how sucky iPhoto is is just dumb.
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